Here is a useful starting guide on what to do to be successful on Instagram.
These hints and tips will go a long way to making sure that you are seen and interact with others on this increasingly popular social network.
Some of the latest statistics indicate that there are 2.68 million Instagram users in South Africa. (South Africans love Facebook and Instagram – this is why you should care)
Furthermore, Instagram has shown the largest growth rate of all social networks in South Africa – from 1.1 million in 2014 to 2.68 million..“Instagram has more than doubled its user numbers in South Africa, and its 133% growth doubling an already high 65% growth in 2014. Instagram also shows the highest planned use by major brands for social networks not currently in use, with 24% [brands] saying they plan to do so in the coming year. ” (South Africans love Facebook and Instagram – this is why you should care)
An important finding is that “Instagram allows smaller brands to reach their audience in an easy to find and segmented way” . There are a number of reseach reports that indicate the importance of ths social media network, particularly in the South African context. ( see Latest South African social media figures!)