There is little doubt that customer care is at the heart of any successful business. However, with the advent of social media #customercare has become more important and should be reinvented. This also relates to modern search engine optimization or SEO; where the emphasis is increasingly on your clients or visitors needs and in determining what their intentions are. In this sense customer care is no longer just about answering queries – now social customer care has morphed into customer development and new forms of relationship marketing.
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