There is little doubt that customer care is at the heart of any successful business. However, with the advent of social media #customercare has become more important and should be reinvented. This also relates to modern search engine optimization or SEO; where the emphasis is increasingly on your clients or visitors needs  and in determining what their intentions  are. In this sense customer care is no longer  just about answering queries   – now social customer care  has morphed into customer development  and new forms of relationship marketing.

social customer care