Tips: How to Manage your Social Media

How to manage social media is a perennial topic and a real problem for many busy people.

The problem is that it takes both insight and time to properly manage your social media. Here are a few tips that might help you to better manage your social networks.

1. Don’t  join every social network that you can find. And remember that each  network is different in terms of audience and process. Chose the networks that best suit your needs. For example, if you have a site that is very visually intense then a network like Pinterest is a good choice.

2. Make use of apps that allow you to post to many different networks at once. Apps like Hootsuite provide a great way of saving time by allowing you to select a number of accounts and networks and to post to all with a single click.

 3. Develop a daily working daily system where you divide your time between the different social networks  that you are  involved with. It is all too easy to become carried away with one network  and to neglect others.

 4. Tweet at certain times. Each network has the best times for posting  in relation to your industry and location. You should concentrate your posts on times when most of your followers are online for maximum impact. Use programs like SocialBro and Sprout Social to determine the best times to tweet and post.

5. Curation. Finding material to share that interests your target market is known as content curation. Finding the right material to share can be time consuming. A useful short-cut is to join curation sites like Scoop.it. This site and many others like it, provide an excellent way of quickly finding the latest news and articles in your field. Many social media tools now provide suggestions for posts that suit your viewers. Hootsuite for example provides  suggestions that you can easily add to your twitter feed schedule as well as post to other networks.