Here is an interesting infographic we came across that emphasizes a trend that is becoming more important each day. Video and especially social video is increasing in influence and significance with regard to new consumer trends – and this is an important aspect for modern marketing. There is a definite trend for consumers to prefer video to other forms of media when making choices online.
Instagram and Facebook
For example, there is a strong tendency for consumers to interact with video ads on Instagram and Facebook – with an estimated 74 percent of viewers engaging and being influenced by video ads on Instagram, according to a recent survey.
This trend is emphasized bu the following succinct quote from topfloortech:
“According to TechCrunch, nearly 1 billion hours of YouTube videos are watched around the world each day. This incredible metric isn’t totally surprising though because videos have dominated the digital marketing space for a while and are forecasted to continue growing, which is why marketing through video should be part of your digital marketing strategy.”
The following statistics reveal the growing importance of video ads on social media and the way this format is capturing consumer attention.
- 97% of marketers claim that videos help their customers better understand products.
- 81% of businesses are now using video as a part of their digital marketing strategy.
- Live videos account for 13% of total traffic
- 90% of consumers claim a video will help them when making a purchasing decision.( Source: https://www.topfloortech.com/blog/importance-of-video-in-digital-marketing/)
( source: https://www.socialmediatoday.com/news/how-video-is-influencing-consumer-decision-making-in-2021-infographic/598171/)