To be able to establish the kind of online presence that attracts people and perhaps even gets them talking about your company, and supporting what it is that you do and sell, you need to havea website that ticks all of the design boxes.
The website design that you opt for, as well as the design details and factors that you choose to have displayed on your website, make all the difference when it comes to swaying buyers and setting yourself up as an important industry leading company.
From the look of the website down to the tiny details that you won’t see, but which will make a world of difference in terms of functionality and the ability to make the most of any digital marketing that will be incorporated into the site later on, it is worth knowing which factors make a website work as it should.
10 Website Design Musts
Although there are quite a few more design factors than the 10 listed here, if you are just getting started with your website, this is a fantastic place to get going.
- The Content Management System (CMS)
In the past, choosing a good quality, easy to use content management system for your website was a little more complicated, because there were many good options.
Today, one content system rules them all and that system is WordPress.
Every website needs a CMS. Without it, your website would not be able to display anything and you’d be left with a shell of a site. WordPress is the system preferred by most designers, and website owners, because not only is it the primary option that comes with most domain hosting packages, but because it is an incredibly user friendly system and is also quite fantastic when it comes to design flexibility.
WordPress is also compatible with just about every website theme you can imagine so if the designer you are working with chooses to use a theme, or if you have come across a theme you love and which you want used on your site, WordPress will be more than suitable.
- Go Minimalistic
It doesn’t have to be a 100% minimalistic website, as in black and white with few to no images, but having a clean cut site layout that is intuitive and easy to read is a factor that is important.
The website fashion of the past was to include bright flashing images, difficult to read fonts, and a layout that was difficult to navigate. This type of design only pushes users away.
Going with a clean layout is again made easy with themes, but if your designer is building you something custom, you can always request that your site be clean.
- Colour Scheme
The use of colour on your website is not just a way to make your site eye-catching and attractive. Colour has certain psychological traits that can influence visitor behaviour and as a result it can either put customers in a supportive mind frame, or it can turn them away.
Your website colour scheme should match the rest of your company branding. Make sure that it fits with your logo, the colour of your company’s walls (if you have a physical store) and your social media. Using the same colours to represent your company will encourage brand continuity and uniformity.
- Website Functionality
From security, to site speed, to the way in which it looks when it is loading, all of these considerations fall under the term “functionality”. Design function is not only important when it comes to making sure that the site works as it should, but it also plays a role in the perception that potential clients will have about your company. Bad functionality can be a bad reflection.
- Site Navigation
Studies into website design and the way in which users interact with the site has shown that when a website is difficult to navigate, people tend to click away. Ideally, your site visitors should only have to click a few times on your menu and other navigation functions to get to where they want to be. If they struggle to find what they are looking for, they will click away.
- Use Calls to Action
This is a term used to describe website features that encourage the site visitor to do something, such as click on the contact page or take an action. Such a feature is usually quite different to text and images you have on you site. Instead, they are quite bold and often include a button which makes taking that action a little bit easier.
- A Busy Blog
Most websites are built with a blog page included. And often website owners start off dedicated to adding the weekly/monthly blog, only to realise that keeping up with the content is a hassle that takes up far too much of their time.
But blogging is a beneficial aspect of online marketing and if you can’t do it yourself, hiring a blog writer to help you get going is well worth the investment. An active blog is great for sharing information about your company and your products or services, but it is equally useful for sharing helpful tips and other information your readers will enjoy. And since good blogs are often shared, your company name can really get out there!
- SEO Friendly
The design you go for needs to be SEO friendly so that you can benefit from Search Engine Optimisation, a fairly affordable and incredibly powerful form of online marketing. To ensure the site is friendly for SEO, using WordPress is a must and there are certain plugins that you can also consider, although your designer or SEO company should be able to help you with this.
More than ever before, customers are accessing the web using their mobile phones. The downside of this is that if you are not careful, you could end up with a website that looks great on a computer screen laptop but is totally distorted once it is accessed on a mobile phone. Mobile friendly design is not just a consideration, it is a necessity.
- Customer Testimonials
These days, with so many companies fighting for the attention of customers, those who are looking online for products and services, are no longer willing to just trust whatever it is that you are saying on your site. Customers are not only more savvy but they also have higher expectations and as such they want to make sure that those who they buy from can be trusted. Customers also want to be sure that they only get the best that their money can buy, so instead of only trying to sway your customers with your website and its content, let testimonials do the talking for you.
If you have reviews, or if you can gather a few new ones, make sure to include them on your website. They are a huge trust factor.
At Imaginet, we know what it takes to build a website that meets your expectations and really works for you. You can contact us today to start the process of creating the perfect website.