Visual content on your website and on social networks is becoming more and more important as a marketing and SEO tool.
Here are some marketing stats relating to the importance of visual content that might amaze you. For example, Facebook users watch 8 billion videos each day – thats some marketing exposure! Coupled this with the fact that more than 50 percent of people consider Facebook to be their primary social network, and you can see the inherent potential in visual content. Twitter as well benefits from visual content and those tweets with images tend to get shared much more than plain text posts.
There is also the assertion that video content will make up 80 percent of all Internet traffic in 2019.
There is research as well that shows that online marketers are becoming more aware of the importance and power of visual content. As one Pundit states: “80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset.” ( hubspot) Research has also shown that people tend to remember visual content over text or heard info ” When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” ( hubspot)
What is very clear from this instructive infographic is that Internet marketing is becoming more visual, especially with regard to video content. Your marketing campaign and efforts should consequently focus heavily on visual media in online postings and on your site if you are to be successful in marketing your site in the future.