SEO or search engine optimization is a notoriously technical and complex area to understand – and with the advent of semantic search and new search engine innovations like structured schema, it is becoming more and more complex.
How is the average owner of a business website able to cope with this important aspect of web marketing?
The answer is that in most cases he or she simply can’t. Of course you can hire professionals but often at a steep price. However, there are a number of very simple but essential things that you can do that will go a long way to optimizing your web site for search engines.
2. Make a list of about twenty of the keywords that you think customers will use to find your site. Then research these keywords in Google Keyword planner – look at their monthly search volumes and competition rates. You should select those keywords that have a high search volume but low or medium competition.
3. Make sure that your metadata is comprehensive and contains the most important keywords for your site and for that particular page. The most important of these are the title and description tags. Read more about metadata on our Tech Talk blog
5. Make sure that you have an a sitemap and that this is submitted to search engines.
Tip: Use Bing Webmaster Tools to submit Ten URLs per day for promotion on BING.
6. Join at least one social network – and that should be Google plus. Google Plus is becoming more important for SEO every day.