There are many reasons why search engine optimisation for your web site has become an essential part of your business or product marketing.

Some of the reasons should be fairly obvious. Business is now conducted mostly online. More than ninety percent of people who are looking for products and services do so online.

It follows that if your business is well positioned and ranks highly on the search engines like Google and Bing, you immediately have access to millions of possible clients and buyers. In other words, if you want to be seen and increase  clients you need to optimize your website so that it appears in the first few pages of Google, Bing, Yahoo and others. Bear in mind that dozens of websites offering similar products and services to your business probably are online or are being created. This means that if you do not optimize your website you might end up on page 100 of the search engines, which basically means that you will never be seen.

  • Essentially SEO is a number of technical tweaks, methods and requirements that the search engines look for to determine relevance and quality when  indexing your site. Furthermore,  SEO is relatively easy to implement ( although it has become more complex today as it is now closely linked to marketing factors such as social  media interaction. )
  • SEO is however time consuming and one needs to monitor your site continually via Google Analytics and others tools in order to determine the effects of your SEO efforts and whether you need to make adjustments or changes.
  • SEO generates traffic to your site and pages. Once your site is highly ranked on the search engines you will automatically receive increased visits to your product or services – which makes the effort to SEO your site properly well worth the time and effort.

However, there are some very important provisos that should be taken into account here. You need a certain amount of knowlwdge and expertise to SEO a site correctly.  As one study on the importance of SEO for business states.   

“You need professional expertise to conceptualize this approach.
Business-owners need to understand that SEO is a specialization. It is not an endeavor that can be learned over-night and applied successfully.
Using the same analogy in building a website, having one designed by a professional will yield better results than one which is DIY or done at the basement of the 15-year old cousin of one’s best friend.”

Here is a useful infographic that outlines some  of the important reasons for implementing SEO.

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Why Use Search Engine Optimization to Your Business? (Infographic) - An Infographic from Digital Marketing Philippines