Here is a great infographic from Inuit on setting up and creating your Facebook page and on how to optimize it for business.
While there is increasing criticism about Facebook’s recent reduction of news feed visibility, it is still the most visited mainstream social network around. In South Africa Facebook leads in terms of followers , even exceeding the very popular Mxit . As a 2014 report states; ” Facebook has become the biggest social network in South Africa, seeing its strongest growth yet in the past year – and overtaking Mxit for the first time.” (South African Social Media Landscape 2014).
Creating a Facebook business page is therefore essential when it comes to on-line marketing for your business. Two aspects are important to note at the outset. These are the need for a very compelling About section and a succinct and keyword targeted Profile. These , plus the logo or images you associate with your business, will increase your visibility on-line.
( view Imaginet’s Facebook page to see how it is done)